We create custom marketing websites that not only look great but work seamlessly to drive results. Our process ensures your website is optimized for performance, user experience, and search engines, giving you the tools to engage your audience and grow your brand.
Discovery is the first step in web development, where we dive into research, gather details, and work together to confirm the scope, features, stakeholders, processes, and expectations for the project. Sometimes, new requirements pop up that weren’t part of the original plan. Once everything’s confirmed, we organize the features into a backlog for future sprints. The Discovery meeting is usually the longest, as it’s our first big chance to get everyone on the same page and kick things off.
Information Architecture is all about structuring and organizing the content on your website. We usually visualize this to get a sense of where everything will live. Sometimes, website structures get messy over time, which can cause a bad user experience and lower engagement. By reviewing and possibly reworking it, we can make sure your site works smoothly for both users and search engines, giving us a solid roadmap moving forward.
After figuring out which page templates need to be built, we move on to wireframes. These are simple sketches that show how a page will be laid out, helping everyone visualize where different components will go. It’s a chance to adjust things if needed. In this phase, we also lock in the structure and content of each page, while starting to think about how everything will work across different devices.
Once the wireframes are approved, we move on to design. This is where we bring the site to life by adding colors, images, and fonts, creating a visual representation of how everything will look. We also consider how the design will look on different devices. Our goal is to make sure the design is on-brand and aligns with your goals, while making the site feel real and engaging.
With the design locked in, we move on to development, where we turn the approved designs into a fully functional website. We start by setting up the environment and getting the necessary software in place. Then we dive into coding, adding all the functionality and interactivity. We ensure the site works well on all devices, including those using assistive technology.
Content is key to any website—it’s what grabs attention and keeps people engaged. During this phase, we work with you to create and finalize the content for the site. This includes text, images, videos, and other media. We make sure the content is interesting, informative, and relevant to your audience, and we also optimize it for search engines to help boost visibility.
Once the site is built and the content is in place, we move on to testing. We check everything to make sure it works as expected, testing on different devices and browsers to ensure everything looks and functions right. We also test performance, security, and accessibility to make sure the site meets all standards. Any issues we find are fixed before launch.
The final phase is launch, where we make the site live and accessible to everyone. We double-check that everything is working properly and ensure the site is optimized for search engines. We can also set up analytics tools to track how the site’s performing. After launch, we can provide ongoing support and maintenance to keep everything running smoothly.
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