Blackacre Jewellery

The Challenge

Blackacre, a high-end bespoke jewelry company, needed to enhance their existing website to better manage content and improve the overall browsing experience for their customers. While the company had a strong brand and reputation, their website needed an upgrade that would streamline content management and provide a smoother, more intuitive experience for visitors exploring their stunning jewelry collections. Additionally, Blackacre wanted to expand their business by offering non-bespoke items for sale online.

Our Approach

We started by integrating CraftCMS into Blackacre’s existing site, making content management far more efficient for the team behind the scenes. This change simplified the process of updating and managing site content, allowing Blackacre to focus more on their business and less on technical hassles.

To enhance the customer experience, we implemented Vue JS to revamp the catalog browsing interface. The new, smoother experience made it easier and more enjoyable for visitors to navigate through Blackacre’s beautiful pieces, whether they were browsing bespoke or ready-made items.

To help Blackacre tap into new revenue streams, we set up Craft Commerce, which allowed the company to sell non-bespoke items online. This addition provided Blackacre with the ability to reach a wider audience while offering a seamless shopping experience for both bespoke and ready-made jewelry.

The Results

The integration of CraftCMS and Vue JS transformed the way Blackacre’s website functioned, both behind the scenes and for customers. The new content management system made it much easier for Blackacre to update their site, while the improved browsing experience delighted customers and made exploring their jewelry collection effortless.

The addition of Craft Commerce also opened up new revenue opportunities, enabling Blackacre to offer ready-made items to a broader audience, while still maintaining the prestige of their bespoke services. The result was a site that not only looked and functioned better but also contributed to Blackacre’s business growth.