Bupa Picture of Health

The Challenge

Bupa approached us with an inspiring concept—a global competition centered around the Paralympics, asking participants to share their “Picture of Health” through images. This project was more than a simple image-sharing platform; it needed to capture the diverse meanings of health from across the world while maintaining Bupa's high security standards. Our task was to create a seamless experience where users could upload their images and share their personal take on health, while behind the scenes, AI technology ensured that every post was safe and met Bupa’s reputational criteria.

Our Approach

We started with Research & Development, collaborating closely with Bupa to fully understand their vision and goals. We created wireframes and prototypes that captured the simplicity and user-friendliness needed to engage a global audience, while ensuring the platform was equipped with the powerful backend tools required to manage image content safely and efficiently.

Prototyping followed, where our design team worked hand-in-hand with Bupa to visualize the flow of the application. We made sure the interface was not only intuitive but aligned with Bupa's brand. With stringent security protocols in place, we worked with Bupa’s security team to ensure that the platform could handle sensitive content in a secure manner.

Development was the heart of this project. Using Laravel and NextJS, we built a robust application that was more than just an image gallery. We integrated AI to evaluate the sentiment and assess the risk of each image uploaded, ensuring that no harmful or inappropriate content was published. The system also automatically translated user captions into six languages, broadening the global reach of the campaign.

Once development was completed, we moved into Testing, rigorously evaluating the app across multiple devices and browsers to ensure it performed flawlessly. We also gathered user feedback to optimize the experience before the final launch.

Finally, in Deployment, we flipped the switch and the campaign went live. To ensure the platform was as impactful as possible, we closely monitored analytics and worked with Bupa to make any necessary adjustments post-launch.

The Results

The Picture of Health campaign was an incredible success. It captured the imagination of people around the world, generating widespread media coverage and being featured by all major UK broadcasters and newspapers upon its launch in June 2024. By incorporating advanced AI technology to moderate content and ensure safety, we provided Bupa with a platform they could trust to uphold their reputation.

In the end, Picture of Health wasn’t just an app; it was a celebration of what health means to different people, and we were proud to be a part of making that vision come to life.